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Leading Edge Workshop: Sell More With Story

October 16, 2024 8:30 AM - 10:00 AM (EDT)

Description

Sell More With Story

Featuring Guest Speaker, Robert Hughes, MBA, IMC 

Storytelling has become an indispensable tool for businesses looking to captivate audiences and drive meaningful conversions. In the "Sell More With Story" workshop, you'll unlock the secrets to creating powerful narratives that not only resonate with your target audience but also inspire them to take action. This session will guide you through the art of storytelling, showing you how to craft messages that evoke emotions, build trust, and ultimately, sell more. Whether you're a seasoned marketer or a business owner, you'll leave with actionable insights to transform your marketing approach and achieve your business goals.

Key Takeaways You Will Learn:

  • Focus on Your Ideal Client: Learn to identify and speak directly to your most profitable and rewarding clients, ensuring that your storytelling efforts are tailored to attract and retain them.
  • Craft a Clear Brand Message: Discover how to distill your brand's value into a concise, compelling narrative that cuts through the noise and speaks directly to your audience's needs.
  • Build Relationships That Drive Sales: Understand the crucial role of relationship-building in storytelling and learn strategies to nurture trust, reduce risk, and convert prospects into loyal customers.



About The Speaker: Robert Hughes, MBA, IMC

CEO Of Hughes Integrated

As a former vice president of sales and marketing in the manufacturing industry, executive coach for business owners and entrepreneurs across North America, and now the CEO of a marketing agency, Rob understands the struggle many brands face when it comes to marketing. He wanted to find a better way to get his message across to clients who would care—and he did. 

Now, Rob is on a mission to help small businesses accelerate growth by clarifying their message through Hughes Integrated, a StoryBrand Certified Marketing Agency. And as an esteemed marketing keynote speaker and podcast host, his sessions on marketing and branding are engaging, interactive, and inspiring.



Pricing

Members: $30

Non-Members: $45

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Contact Information

Michigan West Coast Chamber of Commerce
Name: Hannah Bowen
Phone: 616-928-9103
Email: hannah@westcoastchamber.org
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