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Workshop: Culture as a Talent Advantage -- Making Your Employer Brand Work for You

March 10, 2026 7:45 AM - 9:00 AM (EDT)

Description


Culture as a Talent Advantage: Making Your Employer Brand Work for You

Featuring Guest Speaker Jason Piasecki, Partner at Revel

Every organization has an employer brand, whether it’s intentional or not. That brand is already being shaped by employees, candidates, and the community. The real question is whether you’re actively guiding that story or letting it shape itself.

Your culture is your employer brand — and when clearly defined and communicated, it can become a competitive advantage in attracting and retaining the right people. In this session, we’ll explore how to identify what makes your workplace unique and how to translate that into a clear, compelling culture story that resonates with today’s workforce.


In This Session, Participants Will:

  • Clarify what truly defines and differentiates their workplace culture
  • Evaluate how their employer brand is currently being experienced
  • Learn how to clearly and authentically communicate their culture
  • Align culture with talent strategy and everyday behaviors
  • Identify practical ways to strengthen culture as a talent advantage



About Jason Piasecki

Partner & CEO at Revel

Jason Piasecki is a Partner and CEO at Revel, a B2B marketing agency that helps organizations clarify their strategy, strengthen their brand, and drive measurable growth. With a background in marketing and design, Jason brings more than two decades of experience guiding companies—particularly in complex and manufacturing-driven industries—through brand, culture, and go-to-market challenges. 

A respected business leader and community advocate, Jason is known for his practical, strategic approach and his ability to translate big-picture ideas into clear, actionable insights for teams. 


Time

7:45 AM - Networking & Coffee 8:00 - 9:00 AM - Workshop

Location

Michigan West Coast Chamber of Commerce Office

3rd Floor Learning Lab

Pricing

Members: $30

Non-Members: $45

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Contact Information

Michigan West Coast Chamber of Commerce
Name: Hannah Bowen
Phone: 616-928-9103
Email: hannah@westcoastchamber.org
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