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Workshop: Hiring IS Marketing

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Workshop: Hiring IS Marketing

Thursday, November 12, 2026 (3:30 PM - 5:00 PM) (EST)

Description

Professional Development Series
Workshop

Practical Skills. Expert Guidance. Immediate Application.
Interactive learning experiences designed to help you strengthen your skills, solve real business challenges, and put new ideas into practice.
Featured Workshop
Becky Martin
Becky Martin
[SECOND SPEAKER NAME]
Josh Cowen
Hiring is Marketing
Becky Martin & Josh Cowen • Guide MKTG Co-Founders 
Attracting the right people starts long before someone clicks “Apply.” Led by Josh Cowen and Rebecca Martin, founders of Right People Co, this interactive workshop reframes hiring as a messaging challenge and introduces the 5S Hiring Model: Signal, Story, Standards, Steps, and System. Learn how to strengthen the signal your organization sends to job seekers, improve your hiring materials, and attract more of the people you want on your team.


You'll Walk Away With
  • A better understanding of why the quality of your applicants reflects the quality of your message, not the job market
  • A framework for evaluating your current job posts against what high performers actually respond to
  • Practical ways to turn the worst part of any job into a hiring superpower
Whether you’re a business owner, hiring manager, HR professional, team leader, or anyone involved in attracting and retaining talent, this workshop is designed to help you rethink how you communicate job opportunities and strengthen your approach to hiring. 
"Come ready to participate, try something new, and leave with fresh insights you can use right away."
Thank You To Our Sponsors
Program Sponsorship Available
Leadership & Talent Development Sponsors
Silver
Blue Cross Blue Shield of Michigan 
EV Construction
Haworth, Inc.
Interested in sponsorship opportunities for this event?
 Contact Lindsey Younglove 
Pricing
Workshop Registration
Member $15
Non-Member $30
Michigan West Coast Chamber of Commerce
65 E. 7th Street Suite 300
Holland, MI 49423
Parking & Location
Free public parking is available throughout downtown Holland, surrounding the Chamber. Once parked, make your way up to the 3rd floor to join the program.
Event Contact
The West Coast Chamber Team
616-392-2389
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Thursday, November 12, 2026 (3:30 PM - 5:00 PM) (EST)
Program Schedule
3:15 PM
Networking
3:30 PM
Program Presentation
Categories
Leadership
Workshop
Networking
Register
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By registering you agree that the Chamber may use any image of you that might appear in photographs or video taken at a Chamber event. 
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