BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20261112T153000 DTEND;TZID=America/New_York:20261112T170000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Workshop: Hiring IS Marketing DESCRIPTION:Professional Development SeriesWorkshop\nPractical Skills. Expert Guidance. Immediate Application.Interactive learning experiences designed to help you strengthen your skills\, solve real business challenges\, and put new ideas into practice.Featured WorkshopBecky MartinJosh CowenHiring is MarketingBecky Martin & Josh Cowen Guide MKTG Co-Founders Attracting the right people starts long before someone clicks "Apply." Led by Josh Cowen and Rebecca Martin\, founders of Right People Co\, this interactive workshop reframes hiring as a messaging challenge and introduces the 5S Hiring Model: Signal\, Story\, Standards\, Steps\, and System. Learn how to strengthen the signal your organization sends to job seekers\, improve your hiring materials\, and attract more of the people you want on your team.\n You'll Walk Away WithA better understanding of why the quality of your applicants reflects the quality of your message\, not the job marketA framework for evaluating your current job posts against what high performers actually respond toPractical ways to turn the worst part of any job into a hiring superpowerWhether you're a business owner\, hiring manager\, HR professional\, team leader\, or anyone involved in attracting and retaining talent\, this workshop is designed to help you rethink how you communicate job opportunities and strengthen your approach to hiring. "Come ready to participate\, try something new\, and leave with fresh insights you can use right away."Thank You To Our SponsorsProgram Sponsorship AvailableLeadership & Talent Development SponsorsLead\nFifth Third BankSilver\nBlue Cross Blue Shield of Michigan EV Construction\nHaworth\, Inc.Interested in sponsorship opportunities for this event?\n Contact Lindsey Younglove X-ALT-DESC;FMTTYPE=text/html:
Professional Development Series
Workshop

Practical Skills. Expert Guidance. Immediate Application.
Interactive learning experiences designed to help you strengthen your skills\, solve real business challenges\, and put new ideas into practice.
Featured Workshop
Becky Martin
Becky Martin
[SECOND SPEAKER NAME]
Josh Cowen
Hiring is Marketing
Becky Martin &\; Josh Cowen &bull\; Guide MKTG Co-Founders \;
Attracting the right people starts long before someone clicks &ldquo\;Apply.&rdquo\; Led by Josh Cowen and Rebecca Martin\, founders of Right People Co\, this interactive workshop reframes hiring as a messaging challenge and introduces the 5S Hiring Model: Signal\, Story\, Standards\, Steps\, and System. Learn how to strengthen the signal your organization sends to job seekers\, improve your hiring materials\, and attract more of the people you want on your team.


You'\;ll Walk Away With
  • A better understanding of why the quality of your applicants reflects the quality of your message\, not the job market
  • A framework for evaluating your current job posts against what high performers actually respond to
  • Practical ways to turn the worst part of any job into a hiring superpower
Whether you&rsquo\;re a business owner\, hiring manager\, HR professional\, team leader\, or anyone involved in attracting and retaining talent\, this workshop is designed to help you rethink how you communicate job opportunities and strengthen your approach to hiring. \;
"\;Come ready to participate\, try something new\, and leave with fresh insights you can use right away."\;
Thank You To Our Sponsors
Program Sponsorship Available
Leadership &\; Talent Development Sponsors
Lead
Fifth Third Bank
Silver
Blue Cross Blue Shield of Michigan \;
EV Construction
Haworth\, Inc.
Interested in sponsorship opportunities for this event?
 \;Contact Lindsey Younglove \;
LOCATION:65 E. 7th Street Suite 300 Holland MI 49423 UID:e.1521.1621892 SEQUENCE:3 DTSTAMP:20261024T135506Z URL:https://business.westcoastchamber.org/community-event-calendar/Details/workshop-hiring-is-marketing-1907459?sourceTypeId=Hub END:VEVENT END:VCALENDAR