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B2C eCommerce Product & Marketing Associate - Holland, MI (remote)

B2C eCommerce Product & Marketing Associate - Holland, MI (remote)

Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!


HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.


Why Haworth? Find out here!


Here at Haworth, our members enjoy benefits from their first day of employment including:

  • 4 weeks paid time off and an option to purchase an additional week
  • Priority Health Insurance
  • Newly renovated on-site gym open 24 hours
  • 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
  • Annual bonus programs
  • Company provided Short Term Disability, Long Term Disability & Life Insurance
  • Tuition Reimbursement program
  • 4 hours of paid volunteer time off
  • Zero waste to landfill company which provides personal on-site recycling drop-off 

Job Overview

We are currently looking for a B2C eCommerce Product & Marketing Associate to join our team.


As a B2C eCommerce Product & Marketing Associate, you are:


Responsible for day-to-day activities of Business to Consumer (B2C) eCommerce and marketing channels, assisting with sales growth and improvement of target key performance indicators for optimal customer experience.  Works with both internal and external partners to create and implement execution of programs.


Some of the responsibilities include (but not limited to):


  • Supports implementation of business strategy across Haworth’s B2C web platform, channels, and brands to align and assist with overall business growth.
  • Manage day-to-day ecommerce responsibilities including, but not limited to, online product merchandising, promotional activities and content management
  • Responsible for driving and executing email and SMS strategies 
  • Work cross-functionally with broader team in execution of evergreen and seasonal digital marketing campaigns across integrated marketing channels
  • Assist with development and management of the marketing and content calendar
  • Support Monthly Dashboard reporting and presentations to stakeholders, detailing digital channel activation performance against benchmarked KPIs and business objectives
  • Remain up to date with latest digital marketing trends, helping implement new technologies and best practices that improve brand discoverability and deliver impactful, cohesive experiences across digital touchpoints
  • Analyzes B2C website traffic and trends to identify customer behavior; recommends site improvements for maximizing customer satisfaction and sales conversions.
  • Collaborates with social media team to engage customers and promote product offerings.
  • Collaborate with internal partners and external agencies/vendors on strategic initiatives (e.g. web development, advertising, lifecycle marketing) driving further market share growth 

Do you have these required qualifications?


  • Bachelor’s degree in Business Administration or Marketing or similar.
  • 4 years minimum experience in eCommerce Marketing.
  • Experience utilizing Google Analytics or other web analytics tools.

Do you have these preferred qualifications?


  • Experience with Shopify and Listrak preferred
  • Experience in the furniture industry.

Ideally, you have also demonstrated the following:


  • Possesses combination of creative and analytical skills.
  • Must be strategic thinker.
  • Familiar with website merchandising, and eCommerce technologies landscape.
  • Ability to establish and maintain successful cross-functional relationships and collaborate closely with multiple teams.
  • Must be enthusiastic with desire to work on innovative team with strategic focus of overall company growth.
  • Possesses “can do” attitude while working in fast-paced environment of entrepreneurship and opportunity with changing priorities and tight deadlines.
  • Possesses confidence to “dive in” and learn new solutions and processes.
  • Highly organized with strong attention to detail; ability to work on multiples projects at same time with high emphasis on accuracy, urgency, and efficiency.
  • Must be self-motivated; demonstrates initiative with ability to make recommendations based upon research and experience.
  • Ability to work independently and complete tasks efficiently.
  • Excellent interpersonal, team, and communication skills, both verbal and written.
  • Ability to follow direction and adhere to company policy and procedures. 

Haworth Values


At Haworth, we have a strong set of values that guide our business and help us align with our customers.


We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.


Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth, at

EEO, ADA, AA Statement

As an EEO/AA employer, Haworth will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people. 

Haworth's AAP programs are available for applicant review.  Requests can be made to your Recruiter to review during regular business hours.

This organization participates in E-Verify Employment Eligibility Verification.

If you have questions about any of the above policies, or if you require an ADA accommodation in the application process, please contact a member of our Human Resources team at or (616) 393-1600.

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