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District Communications Coordinator

District Communications Coordinator

Reports To: Superintendent

FLSA Status: Exempt

Work Schedule: Full-time (220 workdays)

Starting Date: ASAP

Pay Scale: $62,000 annually (Start)   


The Hamilton Community School District is seeking an energetic, experienced,  results-driven Communications Coordinator to carry out district initiatives in the areas of  information management, marketing, branding, and development.  The Communications Coordinator works collaboratively throughout the district with all internal  and external stakeholders, media outlets, and the greater community. This individual engages on strategic, operational, and tactical levels to develop, structure, and implement projects and tools that nurture, facilitate, and disseminate information to all stakeholders and serves to promote a positive public image for the school district.

LOCATION: Administration Office


The following are intended to describe the general nature and level of work being performed by a person in this position. They are not to be construed as an exhaustive list of all duties that may be performed by such a person.


  • Offer excellent communications services to support HCS mission, vision, and community  leadership goals 
  • Develop and maintain district Communication Plan with objectives, strategies, and tactics to drive and measure success.
  • Establish, promote, and manage the common voice of the school district
  • Conceptualize, develop, research, and create electronic and hardcopy information and  marketing material, coordinate and edit district publications 
  • Develop and identify story ideas, contact, interview, write, and edit narrative and  informational material 
  • Coordinate print process of hardcopy marketing and collateral materials
  • Coordinate and maintain photograph and video archives 
  • Offer public relations guidance and support to administrators and the Board of  Education 
  • Support initiatives, campaigns, and requests of the Board of Education
  • Organize, facilitate, and report on informational meetings  
  • Create and deploy evaluative surveys and questionnaires on an ongoing basis, develop  benchmarks, organize focus groups, and utilize data tools and procedures to evaluate  effectiveness 
  • Develop and maintain communication channels to capture and advance community and  district concern on designated issues 
  • Develop and create content for ongoing print and electronic newsletters, content  calendars, and media spots as needed 
  • Cultivate, coordinate, pitch, and liaise with members of the media, act as district  spokesperson when needed
  • Create and coordinate distribution of district press releases to media and other  stakeholders, maintain media list 
  • Participate in strategic planning, taking an active project coordination role in  communications-based efforts and goals 
  • Offer input and information on potential communications and promotional opportunities 
  • Create and coordinate content approval process to promote institutional focus, maintain brand messaging, and meet constituent expectations at annual  commencement activities 

Information tools: 

  • Participate in district website maintenance, responsible for content management,  search-engine optimization (SEO), and strategic revision of website 
  • Manage and develop social communication tools to disseminate relevant information  and ensure brand consistency 
  • Write and maintain district blog 
  • Deliver strategic and creative guidance, and assist district with development and  maintenance of internal and external communication avenues and associated tools 


  • Create ongoing brand refinement process allowing District branding to stay current and easy guidance for staff to follow 
  • Work with interested stakeholders to develop brand style guide 
  • Actively disseminate brand information on an ongoing basis 
  • Promote, monitor and maintain use of HCS brand style guide 


  • Create and maintain spotlight and showcase opportunities for district students, staff,  events, and community 
  • Facilitate collaborative and mutually beneficial relationships and programs with local  and non-local educational, business, and informational partners 
  • Identify, target, and develop local and non-local funding opportunities for district  programs, events, and initiatives 
  • Assist with marketing efforts focused on district programs (e.g. Schools of Choice) and  facilities 
  • Develop, promote, and coordinate designated events, manage volunteer staff

Other functions of the job include but are not limited to the following:

  • Must have the ability to establish and maintain effective working relations with co-workers, supervisor, administrators, and school community members.
  • Promptly return phone calls and answer emails.
  • Participate in appropriate professional activities/training when necessary.
  • Performs other related duties as assigned by the Superintendent.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

  • Bachelor’s degree with three or more years of experience with communications,  marketing, and project coordination in an educational setting preferred 
  • Excellent verbal and engaging interpersonal skills 
  • Seasoned, versatile writing skills with demonstrated ability to create and edit persuasive, engaging digital and print content including reports, narratives, interviews,  correspondence, articles, newsletters, whitepapers, press releases, blogs, and other  content 
  • Familiarity and ease with graphic design concepts, and print process 
  • Experience with brand development, management and consistency of use in an  educational setting 
  • Three or more years of experience with digital content management and search-engine  optimization (SEO) preferred 
  • Experience writing for media (television, radio, print) outlets is a plus
  • Proven experience as a team leader, project coordinator, and meeting facilitator
  • Computer literacy, experience with social communication channels, WYSIWYG tools,  and digital marketing concepts 
  • Experience with event or conference organization, management and staging, including  supervision of personnel 
  • Excellence with inward and outward facing client service, adept at collaboration and  relationship building, strong self-starter, detail and big-picture oriented 
  • Proven organizational experience with ability to simultaneously handle and advance  several projects among multiple stakeholders 
  • Successful project management experience with willingness to escalate issues and  reorient tasks and timeline 
  • Proven ability to engage and resolve differences in a courteous, clear, and timely  manner 
  • Willingness and ability to engage developing strategic communications technology 
  • Curious, driven, articulate, punctual, and trustworthy
  • Possess good habits, character, and attendance records.
  • Be neat in appearance.
  • Be capable and demonstrate the establishment and maintenance of harmonious effective relationships with staff, supervisors, and co-workers.
  • Knowledge of school and State of Michigan policies and procedures.
  • Ability to manage/support change.
  • Possess a willingness to learn new job skills.


  • Health insurance
  • Dental insurance
  • Vision insurance
  • $25,000 Life Insurance
  • Long-Term Disability
  • Cash in lieu option


While performing the duties of this job, the employee is frequently required to sit, stand, walk, talk, hear, read, operate a computer or other devices, reach with hands or arms, and may occasionally push or lift up to 50 lbs.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

While performing the duties of this job, the employee is: 

  • Vocal communication is required for expressing or exchanging ideas by means of the spoken word   
  • Requires both indoor and outdoor participation year-round. 
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.


Hamilton Community Schools is a rural district located in West Michigan south of Holland and east of Saugatuck.  Our well-maintained district consists of four elementary buildings (Bentheim, Blue Star, Hamilton Elementary, and Sandyview) along with one middle school, one high school, and Hamilton FLEX (Virtual, Blended, and Shared Time options). Hamilton prides itself on being a big district (135 square miles) with a small-town feel. 

Hamilton Community Schools is one of 18 member public school districts within the Ottawa Intermediate School District (OAISD). Our district consists of 400 employees and over 2,500 full-time students and 1,100 non-public students in a variety of programs and formats. Hamilton Community Schools is known throughout the state as a premier district balancing a small-town atmosphere with educational innovation to meet the needs of each learner. The focus on K-12 academics, work-based learning, athletics, and the arts make Hamilton a destination district.  WE are HAWKEYES!


Submit an application, cover letter and resume using teh online application system on the Hamilton Community Schools website

Any questions can be sent to Matt Blood, Director of Human Resources 


Hamilton Community Schools is an equal opportunity employer and will provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, sex, national origin, age, color, height, weight, marital status, familial status, gender, sexual orientation, gender identity, disability or veteran status with applicable state and federal laws.

DISTRIBUTION: Internal/External

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