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Inside Sales Representative - Holland, MI (Onsite)

Inside Sales Representative - Holland, MI (Onsite)

Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!


HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.


Why Haworth? Find out here!

Job Overview

We are currently looking for an Inside Sales Representative to join our team in Holland, MI.


As an Inside Sales Representative, you will:

Generate demand and develop sales opportunities via telephone and on-line sales portal to achieve maximum sales profitability and growth within assigned territory. Utilize exceptional communication, technology, and relationship-building skills to generate new leads for Haworth Sales and our Dealer partners.

Job Responsibilities

  • Attends training to develop deep product knowledge. Conducts own research to understand assigned region and develop targeted approaches that yields leads for new business opportunities and/or booked appointments.  
  • Conducts baseline research, in conjunction with Haworth Sales and dealer personnel, to identify key contacts at small to medium sized business, including critical account information prior to prospecting call. Plans a customized approach and applies appropriate sales and messaging techniques for establishing strong customer relationships.
  • Creates and maintains database of key contact personas within each geography, utilizing Vine/Microsoft Dynamics, Zoominfo and LinkedIn. Assigns appropriate messaging for each persona for effective communications.
  • Sources new sales opportunities via inbound leads as well as follow-up and outbound cold calls and emails, including email drip campaigns, to generate prospects.
  • Owns relationship with targeted retailer and drives revenue growth and positioning for that account. Responsible for lifecycle maintenance of that retailer as well. 
  • Maintains current and accurate database of prospects and on-line sales activities, utilizing Customer Relationship Management (CRM) technology to create reporting and forecasts and track performance.
  • Works closely with manager on training needs for product knowledge and sales skills building; utilizes knowledge/training to increase effectiveness and meet performance goals and objectives.
  • Constantly evaluates performance gaps; develops action plans to close gaps to meet required Haworth performance expectations.
  • Must be able to perform all essential job functions with/without accommodation.

Do you have these required qualifications?

  • Bachelor’s degree in business, sales, marketing liberal arts, design, or equivalent combination of education experience
  • Prior sales or inside sales experience 

Do you have these preferred qualifications?

  • Customer service or marketing experience preferred
  • Experience in office furniture or closely related industry preferred
  • ZoomInfo, Salesforce, Sales Navigator and/or Salesloft experience preferred

Ideally, you have also demonstrated the following:

  • Excellent verbal and written communication, interpersonal, and listening skills to influence target audience.
  • Ability to learn and practically apply learned knowledge regarding Haworth products and programs.
  • Ability to develop strong sales skills, including lead generation, pipeline management, sales strategy, and business development.
  • Ability to interact effectively with people at all organizational levels, including building and maintaining relationships with end-user clients, influencers, dealer customers, internal sales team members, and teams at corporate headquarters.
  • Strong networking skills to develop leads and new business relationships.
  • High service/client focus work ethic; strong telephone etiquette.
  • Strong research skills.
  • Must be innovative with continuous improvement mindset to learn and seek ways to make things better.
  • Ability to pursue everything with energy, drive, and need to finish – doesn’t give up; willing to accept responsibility for results.
  • Outstanding organizational and time management skills; ability to prioritize and multi-task.
  • Must be self-confident with ability to work under pressure.
  • Ability and desire to work with and contribute to team environment, working positively and collaboratively with Haworth and dealer sales teams.
  • Excellent problem-solving, meeting facilitation, and presentation skills.
  • Has tolerance for change/ambiguity; can effectively cope with change, finding ways to advance work and projects.
  • Strong technology skills with ability to effectively use office automation, communication, software, and tools used in Haworth office environment. 

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers.


We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.


Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth, at

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers.

We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.

Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth, at 

EEO, ADA, AA Statement

As an EEO/AA employer, Haworth will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people. 

Haworth's AAP programs are available for applicant review.  Requests can be made to your Recruiter to review during regular business hours.

This organization participates in E-Verify Employment Eligibility Verification.

If you have questions about any of the above policies, or if you require an ADA accommodation in the application process, please contact a member of our Human Resources team at or (616) 393-1600.

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