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Celebrate Small Business Saturday in Downtown Holland With Discounts, Giveaways, and More!

Celebrate Small Business Saturday in Downtown Holland With Discounts, Giveaways, and More!


You’re invited to celebrate Small Business Saturday in Downtown Holland this Saturday, November 26 with great deals, fun giveaways, and more! Small Business Saturday is a promotional effort first launched by American Express back in 2010 as a response to Black Friday, with the goal of increasing holiday shopping at small businesses. This Saturday, November 26, over 50 shops and restaurants in Downtown Holland will join other locally owned businesses throughout the country by participating in Small Business Saturday with exciting promotions for customers all day long.

“Small Business Saturday has always been an important event for us in Downtown Holland, since we’re widely recognized for the number of locally-owned businesses in our shopping and dining district,” said Downtown Holland Marketing Coordinator Kara de Alvare, “On Small Business Saturday, it’s important for us to raise awareness of the important role that small businesses play in their local communities. And in Downtown Holland, it’s also a perfect opportunity for our shops and restaurants to thank the entire community for shopping small this holiday season and throughout the year by making Small Business Saturday a fun-filled day to shop.”

In addition to discounts and giveaways at participating businesses, customers have a chance to win a $100 gift card to their favorite Downtown Holland shop or restaurant by participating in the annual Small Business Saturday Selfie Contest. To enter the contest, customers just need to snap a photo of themselves in Downtown Holland on Saturday, November 26 and either share it to the Downtown Holland Facebook page or tag #downtownholland on Instagram. A gift card winner will be selected at random on Monday, November 28. (Must be 18 or older to enter.)

Small Business Saturday Participating Businesses

Anna Interiors
Apothecary Gift Shop
Blu Veranda
Boatwerks Waterfront Restaurant
Borr's Shoes & Accessories
Bowerman's on 8th
Brick + Ivy Market
Cakabakery on 8th
Canterbury Cottage Interiors
Carolyn Stich Studio
Cento Anni
Cherry Republic
Cotton Bay
Downtown Antiques & Home Furnishings
Dutch Village Downtown
Frances Jaye
Fris Supply Shop
Fustini's
GarenHuis Yarn Studio
Garsnett Beacon Candle Co.
Gezellig Home and Garden
Glad Rags
Glik's Boutique
Glik's Men's Shop
Harbor Wear
Holland Area Convention and Visitors Bureau
HOM BY BENCHMARK
Hope Summer Repertory Theatre
Hops at 84 East
jb and me
Jean Marie's
Laurel and Jack
Lemonjello's Coffee
Lokers Shoes
Love MI
Merle Norman Cosmetics
Onalee's
Peachwave Frozen Yogurt & Gelato
Postcards From Paradise
Pretties Intimate Apparel
Reader's World
Silver Fox II Jewelry
Spring Sweet
The Bridge
The Flower House
The Poppy Peach, LLC
The Seasoned Home
Thomas A. Davis Jewelers
TIKAL
Tip Toes
Upscale Lakeshore
White House Black Market

Be Sure to Mark Your Calendars for These Upcoming Holiday Events in Downtown Holland!

Holiday Kerstmarkt

Beginning Saturday, November 19

Days and Times Vary

Hosted by Holland Kerstmarkt Committee

Shop for hand-crafted gifts, fresh greenery, holiday décor, and baked goods from local artisans housed in wooden booths at this European-inspired outdoor market at the Eighth Street Market Place outside the Holland Civic Center. The Holiday Kerstmarkt also features live music performances, food trucks, dog sled demonstrations, and more!  The Holland Farmers Market, hosted by Downtown Holland, is also open Wednesdays and Saturdays from 9:00 am – 1:00 pm all November long and from 9:00 am – 1:00 pm Saturday, December 3, 10, and 17 with local famers and vendors offering fresh produce, honey, maple syrup, baked goods, specialty foods, and so much more!

Parade of Lights

Tuesday, November 29 

6:30 pm

Hosted by Downtown Holland

Santa Claus arrives in Downtown Holland during the annual Parade of Lights, escorted by over 75 floats, trucks, antique cars, walkers, and marching bands...all decked out from top to bottom in thousands of sparkling lights! This brightly lit holiday procession on Tuesday, November 29 is fun for the entire family and a holiday tradition for the entire community! The Parade of Lights will begin at the corner of 8th Street and Columbia Avenue at 6:30 pm and proceed west down 8th Street until it reaches the Holland Civic Center Place! 8th Street will be closed for the Parade of Lights, but free public parking can be found in the parking lots on 7th and 9th Streets, in the 7th and 9th Street Parking Decks and at the Holland Civic Center Place. For crowd safety purposes, there will be no handing out of candy during the procession. The Parade of Lights is proudly sponsored by Gentex Corporation.

Sinterklaas Eve

Friday, December 2

6:00 pm – 8:00 pm

Hosted by Tulip Time

Children are invited to celebrate Sinterklaas, the Dutch St. Nicholas, with a lantern-lit procession at the Holland Civic Center Place as part of this traditional Dutch event! Families should meet at 6:00 pm at the Eighth Street Market Place outside of the Civic Center to receive a free paper lantern while supplies last.  Sinterklaas will welcome families at 6:20 pm, then lead a traditional procession around the block, ending at the Warming Hut at the Holiday Kerstmarkt. There, Sinterklaas will great families and pose for photographs until 8:00 pm!

Strolling Santa

Fridays, December 2 – 23

6:00 pm – 8:00 pm

Hosted by Downtown Holland

Heading to Downtown Holland to do a little holiday shopping this season? Be sure to keep your eye out for Santa Claus himself!  Downtown Holland’s very own Santa Claus will be strolling 8th Street every Friday night in December to greet customers, pose for photographs, and bring a little magic to your holiday shopping experience. Be sure to say hello if you spot Santa out doing a little local shopping of his own on from 6:00 pm – 8:00 pm on December 2, 9, 16, and 23! 

Magic at the Mill

Fridays and Saturdays | December 2 – 17

5:00 pm – 7:00 pm or 7:00 pm – 9:00 pm

Hosted by Windmill Island Gardens and the Holland Area Visitors Bureau

Introducing Magic at the Mill, the first ever holiday event at Windmill Island Gardens! This ticketed event will feature a 'tulip field' of 1,000 LED blossoms displaying a synchronized light and music show. The windmill and park grounds will be lit up and attractions such as the carousel, street organ, and shops will be open. There will also be an opportunity for children to greet Sinterklaas (the Dutch predecessor of Santa Claus) along with snacks and beverages available for purchase. Magic at the Mill will be a family friendly experience fun for all ages! Non-refundable tickets must be purchased in advance and are $10 for adults ages 16 and up, $5 for children ages 3-15, and children 2 and under get in free!

Shopping Jam

Saturday, December 17

8:00 am – 10:00 am

Hosted by Downtown Holland

The early bird gets the...deals at the annual Downtown Holland Shopping Jam! Set your alarm clocks and grab a cup of hot coffee because this is one holiday savings event you won't want to miss! As part of the Shopping Jam on Saturday, December 17, participating businesses will open their doors early, offering 30% off at least one item from 8:00 am - 9:00 am and 25% off at least one item from 9:00 am - 10:00 am.

Whether you're just starting your holiday shopping, or you need just one more special gift to finish off your nice list, this is one sale you won't want to miss! Discount details vary so please see participating businesses for specific savings details. It’s the perfect opportunity to “wrap up” your holiday shopping while enjoying amazing discounts!


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