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Lakeshore Advantage has launched the ‘Certify Your Business’ series that makes the case for why one might want to certify their business, and then walks through the process of how to go about obtaining that certification. The purpose is to help women, minority, LGBTQ and veteran-owned businesses grow their customer and support networks through business certification, making them eligible Minority Business Enterprise (MBE) suppliers for area corporations.

In the first video, Why Certify Your Business, Gentex Corporation and Yanfeng Automotive Interiors business leaders discuss the importance of corporations choosing to purchase from certified MBEs.

For the How to Certify series, Lakeshore Advantage president Jenifer Owens interviews:

  • Michelle Richards, Executive DirectorGreat Lakes Women’s Business Council,
  • Kevin Heard, President of the Board of Directors, Detroit Regional LGBT Chamber of Commerce,
  • Andrew Sims, Vice President, Michigan Minority Supplier Development Council
  • Roderick Rickman, Member, Veteran-Owned Business Roundtable

In four separate custom videos explaining the certification process for these diverse businesses in Michigan.

This content is possible through a grant from the Consumers Energy Foundation.

You can see the series at

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