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Downtown Holland Announces Exciting Line-Up of 2022 Holiday Events Beginning This Friday

Downtown Holland Announces Exciting Line-Up of 2022 Holiday Events Beginning This Friday

Downtown Holland’s first holiday event of 2022 is this coming Friday, November 11, ushering in a highly anticipated season of holiday gift shopping, cozy gatherings with family, and fun special events for the entire family in Downtown Holland! This Friday, November 11 marks the return of Downtown Holland’s annual Shop ‘Til You Drop late night savings event from 7:00 pm – 10:00 pm. During Shop ‘Til You Drop, nearly 40 Downtown Holland shops and restaurants will stay open until 10:00 pm to offer special late-night discounts, including savings up to 30% off! (Specific savings details will vary per business.) Shoppers are encouraged to stay up late, shop the night away, and save big on their holiday gifts this Friday!

“Shop ‘Til You Drop is the kick-off to the holiday shopping season here in Downtown Holland,” said Downtown Holland Marketing Coordinator Kara de Alvare, “It’s a really fun way to get an early start on your holiday shopping while saving money with amazing discounts from 7:00 pm – 10:00 pm only. You can even treat yourself to a gift or two with the savings you’ll find!”

The following Downtown Holland businesses will be participating in Shop ‘Til You Drop this Friday:

Anna Interiors
Apothecary Gift Shop

Blu Veranda
Borr's Shoes & Accessories
Bowerman's on 8th
Brick + Ivy Market
Carolyn Stich Studio
Cherry Republic
Cotton Bay
Downtown Antiques & Home Furnishings
Dutch Village Downtown
Frances Jaye
Fris Supply Shop
Garsnett Beacon Candle Co.
Gezellig Home and Garden
Glad Rags
Glik’s Boutique
Glik's Men’s Shop
Harbor Wear

jb and me
Jean Marie's
Laurel and Jack
Love MI
Merle Norman Cosmetics
Peachwave Frozen Yogurt & Gelato
Postcards From Paradise
Pretties Intimate Apparel
Reader's World
Silver Fox II Jewelry
Spring Sweet
The Bridge
The Flower House
The Poppy Peach, LLC
Tin Ceiling
Tip Toes
Upscale Lakeshore
White House Black Market

In addition to Shop ‘Til You Drop, Downtown Holland and their local community partners will be hosting a variety of family friendly special events and shopping promotions throughout the upcoming holiday season. Be sure to mark your calendars for these exciting holiday events all November and December long! Visit for details.

Holiday Kerstmarkt

Beginning Saturday, November 19

Days and Times Vary

Hosted by Holland Kerstmarkt Committee

Shop for hand-crafted gifts, fresh greenery, holiday décor, and baked goods from local artisans housed in wooden booths at this European-inspired outdoor market at the Eighth Street Market Place outside the Holland Civic Center. The Holiday Kerstmarkt also features live music performances, food trucks, dog sled demonstrations, and more!  The Holland Farmers Market, hosted by Downtown Holland, is also open Wednesdays and Saturdays from 9:00 am – 1:00 pm all November long and from 9:00 am – 1:00 pm Saturday, December 3, 10, and 17 with local famers and vendors offering fresh produce, honey, maple syrup, baked goods, specialty foods, and so much more!

Holiday Open House 

Saturday, November 19 

5:00 pm – 8:00 pm

Hosted by Downtown Holland

The merchants of Downtown Holland will host their annual Holiday Open House on Saturday, November 19 from 5:00 pm - 8:00 pm. During the Holiday Open House, the entire community is invited to stroll the beautifully decorated and brightly lit streets while shopping for all of your holiday gifts! Shops and restaurants will be welcoming customers with free gift wrapping, holiday refreshments, merchandise discounts, fun giveaways, and more during this popular event! (Please see participating businesses for their specific promotions that evening.) The Holiday Open House is fun for the entire family, with appearances by Santa and his favorite elf, a reindeer petting corral, strolling carolers, and chestnut roasting. For the first time ever, you can also take a free tour of 8th Street on the Snowflake Express Trolley! Just hop on and off at the Splash Pad next to the Courtyard Marriott Hotel. The Holiday Open House is proudly sponsored by Greenridge Realty of Holland.

Small Business Saturday

Saturday, November 26

Hosted by Downtown Holland

Downtown Holland will join communities throughout the country in celebrating Small Business Saturday on Saturday, November 26! Our shops and restaurants want to thank you for shopping small this holiday season and all year long with giveaways, discounts, and lots of fun promotions at over 50 participating shops and restaurants! Be sure to enter our annual Small Business Saturday Selfie Contest too! Just snap a photograph of yourself shopping in Downtown Holland on Saturday, November 26 and share it on our Facebook page or tag #downtownholland on Instagram for a chance to win a $100 gift card to your favorite Downtown Holland business! The winner will be announced on Monday, November 28. Thank you for supporting our locally owned businesses!

Parade of Lights

Tuesday, November 29 

6:30 pm

Hosted by Downtown Holland
Santa Claus arrives in Downtown Holland during the annual Parade of Lights, escorted by over 75 floats, trucks, antique cars, walkers, and marching bands...all decked out from top to bottom in thousands of sparkling lights! This brightly lit holiday procession on Tuesday, November 29 is fun for the entire family and a holiday tradition for the entire community! The Parade of Lights will begin at the corner of 8th Street and Columbia Avenue at 6:30 pm and proceed west down 8th Street until it reaches the Holland Civic Center Place! 8th Street will be closed for the Parade of Lights, but free public parking can be found in the parking lots on 7th and 9th Streets, in the 7th and 9th Street Parking Decks and at the Holland Civic Center Place. For crowd safety purposes, there will be no handing out of candy during the procession. The Parade of Lights is proudly sponsored by Gentex Corporation.

Sinterklaas Eve

Friday, December 2

6:00 pm – 8:00 pm

Hosted by Tulip Time

Children are invited to celebrate Sinterklaas, the Dutch St. Nicholas, with a lantern-lit procession at the Holland Civic Center Place as part of this traditional Dutch event! Families should meet at 6:00 pm at the Eighth Street Market Place outside of the Civic Center to receive a free paper lantern while supplies last.  Sinterklaas will welcome families at 6:20 pm, then lead a traditional procession around the block, ending at the Warming Hut at the Holiday Kerstmarkt. There, Sinterklaas will great families and pose for photographs until 8:00 pm!

Strolling Santa

Fridays, December 2 – 23

6:00 pm – 8:00 pm

Hosted by Downtown Holland

Heading to Downtown Holland to do a little holiday shopping this season? Be sure to keep your eye out for Santa Claus himself!  Downtown Holland’s very own Santa Claus will be strolling 8th Street every Friday night in December to greet customers, pose for photographs, and bring a little magic to your holiday shopping experience. Be sure to say hello if you spot Santa out doing a little local shopping of his own on from 6:00 pm – 8:00 pm on December 2, 9, 16, and 23! 

Magic at the Mill

Fridays and Saturdays | December 2 – 17

5:00 pm – 7:00 pm or 7:00 pm – 9:00 pm

Hosted by Windmill Island Gardens and the Holland Area Visitors Bureau

Introducing Magic at the Mill, the first ever holiday event at Windmill Island Gardens! This ticketed event will feature a 'tulip field' of 1,000 LED blossoms displaying a synchronized light and music show. The windmill and park grounds will be lit up and attractions such as the carousel, street organ, and shops will be open. There will also be an opportunity for children to greet Sinterklaas (the Dutch predecessor of Santa Claus) along with snacks and beverages available for purchase. Magic at the Mill will be a family friendly experience fun for all ages! Non-refundable tickets must be purchased in advance and are $10 for adults ages 16 and up, $5 for children ages 3-15, and children 2 and under get in free!

Shopping Jam

Saturday, December 17

8:00 am – 10:00 am

Hosted by Downtown Holland

The early bird gets at the annual Downtown Holland Shopping Jam! Set your alarm clocks and grab a cup of hot coffee because this is one holiday savings event you won't want to miss! As part of the Shopping Jam on Saturday, December 17, participating businesses will open their doors early, offering 30% off at least one item from 8:00 am - 9:00 am and 25% off at least one item from 9:00 am - 10:00 am.

Whether you're just starting your holiday shopping, or you need just one more special gift to finish off your nice list, this is one sale you won't want to miss! Discount details vary so please see participating businesses for specific savings details. It’s the perfect opportunity to “wrap up” your holiday shopping while enjoying amazing discounts! 

About Downtown Holland:
Located in the heart of the City of Holland, just minutes from the shores of Lake Michigan and adjacent to the campus of Hope College, Downtown Holland is a premier shopping, dining, and special events destination like none other! Downtown Holland offers over 100 locally owned boutiques, shops, and galleries, along with breweries, cafes, and restaurants for every taste. Downtown Holland is also home to unique cultural attractions, an award-winning farmers market and beautiful parks. We can’t wait to welcome you! For more information and the latest Downtown Holland news and updates, visit us at, follow Downtown Holland on Facebook and Instagram, subscribe to our monthly newsletter, or call 616.796.1210.

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