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First mixed-use, commercial-residential building goes up under Holland’s new expanded development code

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First mixed-use, commercial-residential building goes up under Holland’s new expanded development code


Among the first construction under Holland City’s new Unified Development Ordinance (UDO) that promotes mixed-use in commercial zones is a new 14,000-square-foot Goog’s Building on the city’s south side.

Construction of the $2.5 million, two story building at 667 Hastings Ave. is under construction by Midwest Construction Group of Zeeland for client Hastings 677 LLC.  The project is planned for completion in February 2022. 

The mixed-use building is going up on the site of the former Goog’s Pub and Grub restaurant off U.S. 31 that was demolished earlier this year to make way for the larger building.  The new building will include a new Goog’s Pub along with a boutique grocery and beverage market and eight residential apartments.  The apartments and a ground floor commercial area with drive- thru are still available  for lease.  Five Star Lakeshore is handling the residential and commercial leasing.

“The UDO is innovative zoning that allows the incorporation of residential units with commercial properties. The benefit is the expansion of housing opportunities--which the city needs-- with the creation of robust commercial,” said Scott Geerlings, President of Geerlings Development Co., a partner in Hastings 677 LLC, developers of the new building.

Geerlings said the project falls in a Neighborhood Enterprise Zone which helps to achieve lower rental costs while ultimately increasing Holland City’s tax base.

Ryan Kilpatrick, executive director of Housing Next, a nonprofit organization dedicated to insure adequate housing for all income levels, said the new commercial and residential building on Hastings Avenue is an example of how application of the ordinance can help ease the housing crisis in Ottawa County.

“This is an innovative project for Holland and Ottawa County that will (encourage) other developers and investors to consider adding housing to mixed use projects in commercial areas,” said Kilpatrick, noting Holland currently has a need for 2,200 more income appropriate apartments while Ottawa County has a shortage of 15,000.

Brad White, founder and long-time owner of the popular Goog’s Pub, said the restaurant will come back in a new form.

“The new Goog’s will still be offering many of our favorite burgers, but we’re going to scale down the restaurant size to about 40 seats.  Next to the restaurant, we’re putting in an MGB Market—the MGB standing for Meats, Groceries and Beverages,” White said.

White opened the former 115-seat restaurant in 2005 and Goog’s found a rapid following for its specialty hamburgers.  The restaurant won the title “#1 Burgers in West Michigan” for 13 years in a row.

The new 2,000-square-foot boutique market will offer fresh and frozen meats and seafood, fresh vegetables, groceries and a large selection of upscale wines and beers. A 1,200-square-foot ground floor, corner section of the building is being offered for lease and includes the availability of a drive-thru, curbside service window.

The 7,000- square-foot second floor of the building will have eight, one-and two-bedroom apartments for rent ranging in size from 900 to 1,300-square-feet. An additional apartment will be on the ground level. 

Construction management on the new Goog’s building is being done by Midwest Construction which plans to employ 45 construction workers and trade personnel through the course of the project.   The three commercial businesses on the main level have the potential to create up to 50 new jobs.

For more information on Midwest Construction Group visit the company website http://midwestbuilt.com



Design illustration of new 677 Hastings Avenue building now under construction.  (Photo from Midwest Construction) 

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