Holland Peachwave celebrates 10 years of growth and learning
HOLLAND — Ten years ago, Boyd Feltman left his corporate career at General Electric and opened Peachwave Yogurt and Gelato in downtown Holland.
Since then, a lot has changed. In addition to purchasing the entire Peachwave brand in 2015, Feltman can now say the store is one of Peachwave’s “Million Cup Stores,” having sold over 1.1 million cups of frozen yogurt.
And while it would be easy to get complacent and stay the course, that isn’t in Feltman’s nature.
Like most businesses, Feltman said Peachwave had to reconsider its model during the pandemic. That meant adding a delivery option — something Feltman wasn’t sure was possible with a frozen product.
But adding delivery had such a positive impact the company has taken it to the next level.
“That really taught us a lot in Holland, so we went out nationally and built accounts with the delivery services and now offer delivery nationwide,” Feltman said.
More recently, Feltman said, the company launched a Stevia line as a way to lower the sugar levels of its offerings and appeal to customers with different nutritional needs. They've also ventured into quick service and are working to expand with mobile trailers.
While Feltman has enjoyed looking back at the growth that’s taken place over the last 10 years, he's already turning his attention to the next decade.
“That forced experience through COVID, and having to do things a different way, launched us into mobile food trucks,” Feltman said. “We (also) just launched our first drive-thru concept in Alabama.”
He's also added a business partner in Holland. Having spent eight years learning the various aspects of the business, Kaitlyn VanderMolen will now largely oversee the operations downtown.
The move ensures the Holland store will continue to offer the same products and services while allowing Feltman to focus on the growth of the company.
Feltman said he will continue to test new offerings in Holland before implementing them on the national level, and has appreciated the city’s support as the company continues to grow.
“I want to say thank you for the support since day one,” Feltman said. “It's hard to get a store off the ground but the Holland community showed up right away and provided the support necessary to get over a very important hump early on.”
— Contact freelancer Austin Metz email@example.com. The Holland Sentinel