Skip to content

Huisman Flowers Added to the Family Business Legacy of Eastern Floral

Huisman Flowers Added to the Family Business Legacy of Eastern Floral

Huisman Flowers Added to the Family Business Legacy of Eastern Floral

Transition to next generation begins at Holland and Grand Haven retail shops

Grand Rapids, Mich. Jan 25, 2021 – Huisman Flowers and Eastern Floral jointly announced today the transition of ownership of Eastern Floral’s retail business operations in Holland, Michigan and Grand Haven, Michigan. Nicole and Rick Huisman, daughter and son-in-law of Bing and Jean Goei, have finalized terms under which they will assume ownership of the two floral shops as part of a long-planned business transition.

“This is a wonderful day for Jean and me,” said Bing Goei, CEO of Eastern Floral. “As owners of a family business, we’ve always hoped to be able to pass on the business to our children. We are so proud that Rick and Nikki are ready to take over the two lakeshore operations and make our dream come true.”

Eastern Floral was established in Grand Rapids in 1950. The flagship operation is located at 2836 Broadmoor Avenue SE. The Holland business, currently located at 11595 East Lakewood Boulevard, was established in the early 1990’s while the Grand Haven store currently located at 556 North Beacon Boulevard began in the early 2000’s.  Huisman Flowers will operate as a division of Eastern Floral Lakeshore.

“Nikki and I are thrilled to take on this new opportunity and carry on the tremendous legacy established by Bing and Jean,” said Rick Huisman, co-owner of Huisman Flowers. “Our customers have always received the highest level of products and services from our Holland and Grand Haven operations and those standards will continue to live on under our ownership.”

The Holland and Grand Haven locations employ more than 25 full-time and part-time staff.

“We’re fortunate to have Rick and Nikki as business owners in our community,” said Jane Clark, president of Michigan’s West Coast Chamber. “They’ve been involved in our organization for many years and have proven to be a positive force in our business community.”

“My parents’ dedication wasn’t solely focused on the floral business,” said Nikki Huisman, co-owner of Huisman Flowers. “They instilled in us a strong work ethic, a commitment to customer service and a sense of community pride; lessons that continue to guide us in the future.”

The flagship operation in Grand Rapids will remain under the ownership and direction of Bing and Jean.

For more information about Huisman Flowers, logo onto their website at or call the retail outlets at Holland 616-399-5060 or Grand Haven 616-842-4340.

Rick Huisman
(616) 644-3144
Powered By GrowthZone
The West Coast Chamber often takes photographs & video during our events for use in brochures and on the Web. 
By registering you agree that the Chamber may use any image of you that might appear in photographs or video taken at a Chamber event. 
Scroll To Top