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Touchdowns for Kids: Kids’ Food Basket, LMCU and iHeart Media Team Up During High School Football Season

Touchdowns for Kids: Kids’ Food Basket, LMCU and iHeart Media Team Up During High School Football Season

This fall, student athletes in West Michigan will be scoring Touchdowns for Kids! After last year’s inaugural success, LMCU and iHeart Media have teamed up again to raise funds for Kids’ Food Basket’s mission to nourish kids to reach their full potential.  

Touchdowns for Kids is featured in partnership with 96.1 The Game and 107 MUS High School Game of the Week. For each touchdown scored during the featured games, LMCU will make a $50 donation to Kids’ Food Basket.

“LMCU is thrilled to again be teaming up with iHeart Media and Kids' Food Basket for Touchdowns for Kids during the 2023 High School Football season,” said Matt Cook, Vice President of Community Relations for LMCU. “Supporting this program connects LMCU and our passion for impact in a unique and meaningful way with the work of Kids’ Food Basket and high school athletics.”

Last year’s campaign raised $6,800 toward increasing access to the healthy food all kids need to thrive.

“No matter what side of the field we sit on, we can all agree that no child should have to experience food insecurity,” said Ashley Diersch, Vice President of Development at Kids’ Food Basket. “The energy and support that comes from Touchdowns for Kids and our partnership with LMCU is a victory for West Michigan kids.”

We will see you at kickoff for exciting games across the region:

Grand Rapids
Week 1: Friday – 8/25 – Rockford at Muskegon
Week 2: Thursday – 8/31 – Belding at Spring Lake
Week 3: Friday – 9/8 – West Catholic at Coopersville
Week 4: Friday – 9/15 – Caledonia at Rockford
Week 5: Friday – 9/22 – Byron Center at FHC
Week 6: Friday – 9/29 – Grandville at West Ottawa
Week 7: Friday – 10/6 – Muskegon at Zeeland West
Week 8: TBA
Week 9: TBA

Week 1: Thursday – 8/24 – Muskegon Reeths-Puffer at Grand Haven
Week 2: Friday – 9/1 – Warren De LaSalle at Muskegon – Friday
Week 3: Friday – 9/8 – Muskegon Reeths-Puffer at Mona Shores
Week 4: Friday – 9/15 – Muskegon at Mona Shores
Week 5: Friday – 9/22 – Orchard View at Muskegon Catholic Central
Week 6: Friday – 9/29 – Muskegon Oakridge at Whitehall
Week 7: Friday – 10/6 – North Muskegon at Ravenna
Week 8: Friday – 10/13 – Spring Lake at Fruitport
Week 9: Friday – 10/20 – Montague at Muskegon Oakridge

To view an up-to-date schedule or make a gift on behalf of your school/athlete, please visit Touchdowns for Kids! - Kids Food Basket.


About Kids’ Food Basket 
Kids’ Food Basket (KFB) was founded to nourish children to reach their full potential. We are a community-based food equity nonprofit serving our West Michigan neighbors in Kent, Muskegon, Ottawa and Allegan counties who are under-resourced and impacted by poverty and food insecurity. Our services include our flagship Sack Supper program, community-driven farming, family food provision and educational programming.

Kids’ Food Basket is now serving about 10,000 weekday evening meals to 60 schools in four counties. We work toward a future in which all children have access to the nourishment that fosters their lifelong health and limitless potential.

To learn more about KFB’s programs, services and how you can make a difference, please visit

About Lake Michigan Credit Union

Lake Michigan Credit Union, established in 1933, is the largest credit union in Michigan and 15th largest in the country. Employing a staff of over 1,600 and serving over 574,000 members, LMCU's assets exceed $12 billion.

LMCU has 68 convenient branch locations, including 20 across Central and Southwest Florida. LMCU members have access to over 55,000 Allpoint ATMs worldwide. LMCU provides a full range of financial services, from high interest-bearing checking accounts to personal loans, mortgages, commercial banking, investments, and insurance.

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