Lakeshore Advantage is a non-profit organization catalyzing economic growth in West Michigan. Our team is guided by a set of unique core values that drive our culture:

·       Always Evolving

·       CEO of Our Own Responsibilities

·       Come to the Rescue

·       Do the Right Thing

·       Lead the Standing Ovation

These values are the foundation around which we conduct our everyday work and define the expectations of our team. 

Responsibilities

Strategic Business Attraction & Project Management

·       Manage inbound and outbound business attraction leads and projects from initial inquiry through project conclusion.

·       Lead and coordinate Request for Proposal (RFP) responses, including data gathering, narrative development, partner coordination, and timeline management.

·       Maintain accurate project documentation, data, and outcomes in alignment with confidentiality standards and internal systems.

Site Visits & Project Coordination

·       Coordinate and execute site visits for prospective companies, site selection consultants, and partners, including agendas, logistics, and follow‑up.

·       Work closely with local units of government, utilities, property owners, and regional partners to ensure timely, accurate, and competitive project information.

·       Support professional project management standards throughout confidential attraction efforts.

Industrial Real Estate & Shovel‑Ready Site Expertise

·       Maintain and analyze the regional inventory of industrial real estate and shovel‑ready sites.

·       Serve as a regional subject matter expert on site availability, infrastructure readiness, and competitive positioning.

·       Coordinate with partners to support improvements to site readiness and data quality.

External Outreach & Relationship Development

·       Build and maintain strong relationships with site selection consultants and commercial real estate professionals.

·       Support proactive outreach efforts, including trade shows, site selector engagement, and targeted relationship development.

·       Partner with internal teams to support regional marketing and positioning strategies.

Collaboration & Strategic Growth Support

·       Work closely with the Director of Business Retention & Attraction and the SVP of Strategic Growth to align attraction activity with organizational priorities.

·       Contribute to industry cluster efforts, major projects, and cross‑functional strategic initiatives, as needed.

Data & Continuous Improvement

·       Track attraction activity, outcomes, and key metrics to support reporting and impact storytelling.

·       Identify trends, gaps, and opportunities to strengthen attraction strategies, tools, and processes.

Qualifications & Experience

·       Bachelor’s degree in economic development, business, planning, public administration, or a related field, or equivalent experience.

·       3+ years experience in economic development, business attraction, site selection, commercial real estate, sales, or a related field preferred.

·       Proven ability to manage multiple complex projects with strong attention to detail and deadlines.

·       Strong communication and relationship‑building skills.

·       Comfort working with data, technical information, and CRM or project tracking systems.

Preferred Skills

·       Familiarity with industrial real estate markets and site selection considerations.

·       Experience working with local units of government, utilities, and regional partners.

·       Ability to synthesize data into clear, compelling narratives for external audiences.

·       Experience supporting or attending trade shows and professional conferences.

Hours & Location

Full-time, 40 hours per week

In-person, Holland, MI

Some evenings and early mornings required.

Supervisor: Director of Business Retention & Attraction

Benefits We Offer

·       160 hours of paid time off, 10 paid holidays plus 1 floating holiday

·       401k 3% contribution up to 7% match

·       Medical, dental, and vision healthcare for full-time employees

·       Employee Assistance Program

·       Most benefits begin day one