Marketing Assistant
Description
About the Position
The Marketing Assistant supports Warner's Business Development + Marketing Department through a variety of marketing, communications, digital content and operational initiatives. This role offers hands-on experience across website management, email marketing, events, public relations, marketing technology and business development support while working closely with attorneys, firm leadership and marketing professionals.
This is an excellent opportunity for an organized, detail-oriented professional seeking to build a career in marketing and business development within a collaborative, fast-paced professional services environment.
About the Opportunity
Responsibilities:
- Maintain and update content across the firm’s website, including attorney biographies, press releases, articles, client alerts, firm announcements, and other digital content.
- Create and distribute marketing communications, including newsletters, webinar invitations, event promotions, and other email marketing campaigns.
- Support the administration of the firm’s CRM and marketing technology platforms, including contact management, list segmentation, data quality initiatives, and marketing databases.
- Coordinate and track marketing projects, requests, deadlines, workflows, and departmental processes to ensure timely execution of initiatives.
- Assist with the planning, promotion, and execution of client events, webinars, seminars, sponsorships, and other business development activities.
- Gather, analyze, and report marketing performance metrics across website, email, social media, video, and other digital channels.
- Coordinate attorney photography and maintain professional images and brand assets across digital platforms and marketing materials.
- Assist in the development, editing, formatting, and production of marketing materials, presentations, graphics, award submissions, rankings, and other promotional content.
- Maintain marketing resources, templates, intranet content, collateral, promotional items, branded materials, and departmental documentation.
- Collaborate with attorneys, business professionals, vendors, and external partners while providing operational and administrative support for marketing, business development, and special projects.
The Marketing Assistant embodies Warner’s foundational values by promoting teamwork through collaboration, demonstrating service through responsiveness and support, showing adaptability in a dynamic environment, practicing respect in all interactions and pursuing excellence by ensuring accuracy, consistency, and a commitment to continuous improvement in all marketing and communications efforts.
What You'll Gain
- Exposure to a wide range of marketing disciplines, including digital marketing, communications, events, public relations, business development and marketing technology.
- Opportunities to work directly with attorneys, firm leadership and experienced marketing professionals.
- Hands-on experience with website management, email marketing platforms, CRM systems, analytics and project coordination tools.
- Professional development opportunities and the ability to take on increasing responsibility as skills and experience grow.
- A collaborative team environment that values creativity, initiative, continuous learning and professional growth.
About You
Experience, Education, and Training:
- Bachelor's degree in Marketing, Communications, Public Relations, Business or a related field preferred.
- Strong written and verbal communication skills.
- Exceptional attention to detail, organization and proofreading abilities.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Proficiency in Microsoft Office applications.
- Familiarity with graphic design and desktop publishing tools, such as Adobe InDesign, Canva or similar platforms is a plus.
- Exposure to search engine optimization (SEO) concepts and best practices is a plus.
About Warner
Warner is a full-service corporate law firm with 230+ attorneys practicing in nine offices throughout Michigan: Bloomfield Hills, Detroit, Grand Rapids, Holland, Kalamazoo, Lansing, Macomb, Midland and Muskegon. To learn more, visit www.wnj.com, follow us on X @WNJLLP or connect on LinkedIn or Facebook.
Warner is a full-service corporate law firm with 230+ attorneys practicing in nine offices throughout Michigan: Bloomfield Hills, Detroit, Grand Rapids, Holland, Kalamazoo, Lansing, Macomb, Midland and Muskegon. To learn more, visit www.wnj.com, follow us on X @WNJLLP or connect on LinkedIn or Facebook.
About Our Benefits
- Comprehensive medical, dental, and vision insurance plans
- Firm-provided life insurance and disability coverage
- 401k with employer contribution or match depending on plan design
- Generous PTO and leave policies
- Firm holidays
- Remote work flexibility
- Wellness program
- Employee assistance program
- Professional development opportunities
About Our Culture
Warner’s cultural motto is “Fun, Pride + Profit...in that Order”. We build A Better Partnership through:
Warner’s cultural motto is “Fun, Pride + Profit...in that Order”. We build A Better Partnership through:
- Lockstep Compensation - Our compensation model encourages teamwork and distinguishes us from our competitors. Partner and associate salaries are set based upon seniority, not total hours worked, encouraging client legal projects to be routed to the most knowledgeable person in the firm. Our team approach to compensation yields better legal representation for our clients and lays the foundation for a fun culture without internal financial competition. We have a team atmosphere where people like working together and supporting each other.
- Diversity – At Warner, we take an “all in” approach to DEI – engaging people at all levels of the firm to lead and participate on DEI committees and initiatives. This ensures a broad base of support from team members truly invested in leading the charge. It’s because of their time and efforts we are as successful as we are – and that success radiates throughout the whole firm. Our DEI work has become not only the right thing to do, but more importantly, what our people want to do.
- Careers – Our culture of balanced personal and professional lifestyle allows us to maintain a 94% attorney retention rate. Attorneys throughout Michigan, the region and beyond are choosing Warner as their forever home – and because of our dedicated focus on living balanced lives, our attorneys’ families are fully supporting these important decisions.
- Community – Warner’s time-honored community engagement initiatives include financial contributions to 150+ nonprofits, scholarships and paid time off for all firm members to engage in community initiatives that are meaningful to them.
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