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Leading Edge Workshop: Boost Your Brand - Social Media for Small Businesses

Leading Edge Workshop: Boost Your Brand - Social Media for Small Businesses

Wednesday, February 5, 2025 (8:30 AM - 10:00 AM) (EST)

Description

Boost Your Brand: Social Media for Small Businesses

Featuring Guest Speakers, Calla Conroy & Jess Berens

Social media is an important part of any local business, but it can often feel overwhelming and scary. Well, it's time to conquer those fears and Yellow Lime Creative is working with the Chamber to bring helpful tips & tricks to our members! "Boost Your Brand: Social Media for Small Businesses" is designed to equip small business owners and entrepreneurs with the tools and strategies they need to thrive in the digital age. Learn how to effectively leverage social media platforms to enhance your brand visibility, engage with your audience, and drive business growth.

Areas of conversation will include content calendar creation, caption writing, utilizing different social media platforms and tools, engaging with your online community, and when to use paid ads.

Whether you're new to social media or looking to refine your existing strategies, this workshop offers valuable insights for everyone. Don't miss this opportunity to network with fellow business owners and gain practical skills to elevate your social media presence. We hope to see you there!


Key Takeaways You Will Learn:

  • Your social media doesn't have to be perfect, but it should be                personal.
  • Tips for creating a content calendar that doesn't feel stale or                overwhelming.
  • How to optimize your social media profiles by...
    • Writing compelling captions
    • Using hashtags effectively 
    • Leveraging various types of content like images, videos, and          stories to maximize engagement



About The Speakers


Calla Conroy, Marketing Strategist 
at Yellow Lime Creative

Calla Conroy is a Marketing Strategist at Yellow Lime Creative, where she juggles everything from managing projects and building relationships to crafting marketing plans and graphic design. With her signature “I can figure it out” mindset, she’s a go-to source of creative ideas and problem-solving magic. When Calla isn’t brainstorming marketing brilliance, she’s likely speed-reading her latest book or strolling to the nearest coffee shop in search of the perfect specialty drink.


Jess Berens, Project Director 
at Yellow Lime Creative

Jess Berens is the Project Director at Yellow Lime Creative, where she oversees all things projects, timelines, and budgets. Known for her love of lists and organization, she thrives on turning chaos into calm. Jess also has a knack for crafting marketing strategies, with a specific passion for local shops and nonprofits. Outside of the office, you’ll find her balancing life as a proud mom of two, sneaking in Kindle time or running 5Ks.


Pricing

Members: $30

Non-Members: $45

Michigan West Coast Chamber of Commerce
272 E 8th Street
Holland, MI 49423
Event Contact
Hannah Bowen
616-928-9103
Send Email
Wednesday, February 5, 2025 (8:30 AM - 10:00 AM) (EST)
Categories
Leadership
Leading Edge Educational Workshop
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By registering you agree that the Chamber may use any image of you that might appear in photographs or video taken at a Chamber event. 
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