Workshop: Culture as a Talent Advantage -- Making Your Employer Brand Work for You
Tuesday, March 10, 2026 (7:45 AM - 9:00 AM) (EDT)
Description
Culture as a Talent Advantage: Making Your Employer Brand Work for You
Featuring Guest Speaker Jason Piasecki, Partner at Revel
Every organization has an employer brand, whether it’s intentional or not. That brand is already being shaped by employees, candidates, and the community. The real question is whether you’re actively guiding that story or letting it shape itself.
Your culture is your employer brand — and when clearly defined and communicated, it can become a competitive advantage in attracting and retaining the right people. In this session, we’ll explore how to identify what makes your workplace unique and how to translate that into a clear, compelling culture story that resonates with today’s workforce.
In This Session, Participants Will:
- Clarify what truly defines and differentiates their workplace culture
- Evaluate how their employer brand is currently being experienced
- Learn how to clearly and authentically communicate their culture
- Align culture with talent strategy and everyday behaviors
- Identify practical ways to strengthen culture as a talent advantage
About Jason Piasecki
Partner & CEO at Revel
Jason Piasecki is a Partner and CEO at Revel, a B2B marketing agency that helps organizations clarify their strategy, strengthen their brand, and drive measurable growth. With a background in marketing and design, Jason brings more than two decades of experience guiding companies—particularly in complex and manufacturing-driven industries—through brand, culture, and go-to-market challenges.
A respected business leader and community advocate, Jason is known for his practical, strategic approach and his ability to translate big-picture ideas into clear, actionable insights for teams.
Sponsors
Leadership & Talent Development Lead Sponsor
Leadership & Talent Development Silver Sponsor
Members: $15
Non-Members: $30
65. E. 7th St. Suite 300
Holland, MI 49423
3rd Floor Learning Lab
Workshop
Business Builder
Talent Development