Summary

The Communications Specialist plays a pivotal role in shaping the organization's online communication strategies and presence. This position involves developing and executing a comprehensive social media strategy, crafting engaging content across various platforms, and managing the organization's website and online giving pages. The Specialist works closely with the Communications Team and other departments to ensure consistent messaging and a unified approach to communications. By monitoring and analyzing metrics, the Specialist continuously refines strategies to enhance audience growth, engagement, and overall effectiveness. This position will also provide graphic design and messaging support to program teams as needed.

Responsibilities & Essential Duties

- Responsible for developing, implementing, and managing the organization’s social media strategy in alignment with the Communications Director and the annual communications calendar.

- Create engaging content, including video production, tailored to different social media platforms.

- Engage in versatile content writing for various platforms, ensuring alignment with organizational messaging and brand voice.

- Manage and oversee the monthly social media content calendar.

- Capture quality photos for use on across channels and coordinate professional photoshoots quarterly.

- Monitor social media and respond, interact, and drive engagement.

- Monitor, analyze, and report on social media and website metrics to track audience growth, engagement, and effectiveness of communication strategies.

- Responsible for the regular upkeep and updating of the organization's website, online giving pages, and other online presences to maximize engagement and conversion. 

- Assist in the design and creation of communication materials in line with the organization's visual branding.

- Support the achievement of overall Communications Team priorities through executing other tasks and duties as assigned by the Communications Director.

- Work collaboratively with the Communications Team and other departments to ensure a unified approach to organizational communications.

- Other duties as assigned.

Supervision Received

General Direction: Receives broad guidance and direction and has some autonomy in decision-making and flexibility in determining how to achieve goals. Supervisor provides support and resources as needed but may not be directly involved in day-to-day decision-making or task assignments.

Supervisory Responsibilities

Informal Supervisor: Does not have formal people leading (supervisory) responsibilities. May influence others based on their expertise or relationships; lead projects with other teammates; and/or provide guidance or mentoring to other colleagues.

Education & Experience

- 2+ years of relevant experience required 

- No supervisory experience required

- Some college required. Bachelor's Degree preferred.; or in place of a degree, equivalent years of experience

- Ability to drive between locations 

- Bilingual Spanish proficiency preferred but not required

Qualifications

- Proficiency in social media platforms and their best practices for engagement.

- Experience in content creation, including writing, editing, and basic graphic design.

- Understanding of digital analytics tools for tracking and optimizing content strategies.

- Awareness of industry trends and best practices in digital marketing.

- Strong organizational skills and attention to detail in managing schedules and deadlines.

- Understanding of brand identity and ability to maintain brand consistency.

- Ability to work effectively in collaboration with diverse groups of people.

- Willingness and interest in continuous learning and adaptation based on your professional interests and organizational needs.

- A high standard of performance and integrity, and ability to lead by example to foster a positive workplace culture.

- Proficiency in clear and effective written and verbal communication, and ability to develop trusting professional relationships.

- Demonstrate a genuine passion for our mission and a commitment to upholding our team’s values: Radically Welcoming, Guest-Centered, Lead with     Kindness, Curiosity-Driven, Always Improving, Collaborative by Design, Contagious Commitment, & One Team

To view the full job description and submit an application, please visit our website here → Communications Specialist