SCA Mission: The SCA nurtures the art, the artist, and our audiences. We foster curiosity, connection, and joy through world class, accessible programming and shared creative experiences. We believe arts + creativity are tools for wellness (community + self), belonging, and transformation. 

Who we are: We bring our mission to life through a multidisciplinary, year-round menu of performances, events, classes, and sometimes even conferences. We’re home to professional theater, concerts, film, indoor and outdoor exhibitions, adult programs plus cost-free creative educational programming for students in classrooms, libraries, and afterschool programs. We also do creative placemaking projects in surrounding communities. And we run Farmers and Artisan Markets Spring through Fall. Plus, folks rent the venue for weddings and private events (we love being part of their stories). We welcome guests from Grand Rapids, Holland, and the entire lakeshore region, and indeed: we are the arts + cultural leader on the lakeshore.

Marketing Director Position Summary:

If you love working in a fast-paced, purpose-driven, highly creative environment, this position is for you!  We are looking for a strong leader and skilled strategist who can drive creativity and enthusiasm across our multidisciplinary team. The Marketing Director is a leadership position holding ultimate responsibility for the SCA brand, including successful execution of our corporate communications strategy and the marketing plans that drive community engagement, build identity, advance visibility, and increase revenue. 

Working in close partnership with SCA departmental managers and agency partners, the Director manages all marcom elements spanning media relations, advertising, promotions, and digital marketing efforts. 

Our ideal candidate is an experienced leader who is creative, collaborative, data-driven, and forward-thinking. The Director’s work is guided by the SCA’s mission, values, and strategic plan; this team member supports the overall management of the SCA by serving on the senior management team.

What you’ll be doing in this position:

Internally, the Director works with departmental managers (education + exhibitions, theater + performance, fund development, rentals, farmers market) to strategize marketing and communications plans that meet revenue goals (including $1M+ in ticket sales). The Director also strategizes and oversees implementation of institutional branding strategies and partnerships that raise the SCA’s profile in West Michigan and beyond.

Externally, the Director works closely with a small group of agencies and a network of freelancers to implement plans and tactics, and to test and evaluate performance. 

Specifically, the Marketing Director:

• Develops and oversees overall brand strategy and management, advertising, promotion, digital marketing including social media, merchandising, public relations, and executive communications.
• Manages the institution’s aesthetic vision and voice in all content including graphic identity, collateral materials, digital presence, advertising, promotional programs, and signage. 
• Oversees development and maintenance of brand standards including tone, personality, voice, and style. 
• Leads, creates, manages, and implements multi-year marketing and promotions plans which support the SCA’s strategic priorities. Identifies and leverages cross-marketing opportunities with community, state, and regional partners and constituencies. 
• Directs collection, analysis, and interpretation of market data; determining and evaluating current and future market trends. Supervises market research activities to develop actionable consumer insights. 
• Implements and assesses marketing ROI metrics to gauge and evaluate the effectiveness and impact of marketing and public relations initiatives. 
• Employs traditional and non-traditional platforms and vehicles to establish an exciting and enduring identity for the SCA as the world-class creative & artistic organization.
• Manages external and media relations, including press inquiries, increasing public awareness of the SCA and our activities.
• In collaboration with department leaders, develops marketing and audience development plans for the SCA and its exhibitions, programs, and events.
• Works collaboratively with the Development team in the creation and fulfillment of strategic marketing relationships, corporate sponsorships, foundation grants, and in support of the membership program.
• Develops and maintains departmental budget, ensuring fiscal responsibility and maximizing impact and return on investment.
• Routinely supports creation of Board of Directors presentations to report out on marketing efficacy and ROI. 

What you’ll need to shine in this role:

• 7+ years of marketing strategy and management experience, including management of people, process, and P&L. 
• Experience in development and successful execution of, omni-channel, multi-year marketing and communications plans.
• Demonstrated proficiency in website tracking and metrics; social media platforms + campaign development; CRM database operations (Neon/Arts People @ SCA); email marketing campaigns; SEO; Adobe Suite,  Google Suite, and project management software (Asana).
• Experience with and ability to execute customer relationship management (CRM), social media marketing, search engine optimisation (SEO), public relations, and email marketing.
• Experience with PR and advertising and leading videography and photography collateral shoots; mobile engagement platforms; E-commerce, including website optimization, and email acquisition strategies.
• Skilled at managing within a compact and nimble organization, responsible for both high level strategy and logistical implementation including writing, CRM platform execution, and graphic design (as needed, not a core function). 
• Sophisticated visual aesthetic appropriate to a world class art center setting.
• Keen analytic and problem-solving skills which allows for strategic data analysis versus reporting numbers.
• Ability to work effectively and in close cooperation with a wide range of stakeholders, including board members, coworkers, outside entities and individuals.
• Strong interpersonal skills to foster effective working relationships at all levels. 
• Excellent writing and editing skills, with a strong sense of narrative and story-telling.
• Ability to respond quickly to unexpected challenges and shifting priorities.
• Deep curiosity about art, culture, and creativity.

Qualifications:

• Minimum of seven years marketing experience
• At least four years of management experience 
• Minimum of four years working with external firms / freelancers
• Arts + Culture marketing experience preferred
• The “in office” work schedule generally is Monday through Friday, 9 a.m. to 5 p.m. A flexible work schedule or additional work hours may be necessary, to meet the requirements of this job position, which could encompass evening hours and weekend work. Flexible / remote work available with supervisor approval.

This position reports to the SCA Executive Director.

Apply Here: https://sc4a.bamboohr.com/careers/81