For Immediate Release

Media Contact:
Leanne Schaeffer
616.786.4461
Leanne.Schaeffer@boileau.co

Boileau & Co. Celebrates 20 Years of PR & Communications Service

Holland, MI, May 15, 2025 — Boileau & Co., an award-winning strategic communications, marketing and research agency based in Holland, is celebrating the company’s 20th anniversary in business. Rooted in its dedication to lasting relationships and thoughtful strategy, the company has thrived through two decades in a rapidly-evolving industry.

Randy Boileau founded the business as a consultancy in 2005, leveraging the combined experience from a 25-year career in journalism and corporate communications. Originally a freelance PR business run in Randy’s home office, the company outgrew three offices before settling in the historic Holland Sentinel building on 8th Street last year. Boileau & Co. now employs a team of 15 and serves diverse organizations, both locally and internationally, with services in research, brand development, web, video and strategic communications.

Randy transitioned the business to his son Vince Boileau in 2019, who soon invited as partners his brother Erich and Leanne Schaffer, a long-time employee of the firm.

“Two things were foundational for me in the way I wanted to run this business,” said Randy. “First was that we would only do business with people we wanted to work with – people who understood the value of strong, effective communications. Second was to always have the big picture in mind. Every piece of advice we give, every action we take on behalf of a client must tie directly to the goals of the client’s organization and what they need to achieve. ”

In its two decades of service, Boileau & Co. has played a central part in transforming how clients relate to their stakeholders. The limitations of reaching audiences through traditional media dissolved as the launch of social media and smart devices created new and dominant channels for capturing the attention of consumers and decision makers. Through it all, Boileau & Co. has helped clients shape their stories and cut through an increasingly cluttered content environment.

“A lot has changed in the storytelling business. Even ChatGPT can tell a pretty good story,” said Vince Boileau, managing partner. “But the making and telling of stories is intrinsic to the human experience. It’s how we create understanding for ourselves and others. So, I’m grateful there will always be a place for masterful communicators, and I remain excited about how technology will continue to shape it!”

As it marks its 20th Anniversary, Boileau & Co. continues to diversify and evolve its services. The business recently rolled out dedicated services for market research, employee experience and community engagement including survey, polling, focus groups and statistical analysis. Examples of the company’s community-shaping work are online at www.boileau.co.

About Boileau & Co.

Established in 2005, Boileau & Co. is a strategic communications, marketing and research firm. The company serves clients both big and small in West Michigan and around the world. Clients know Boileau & Co. for its thoughtful counsel, sound strategy and excellent work product. More at boileau.co.