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C12 Appoints Additional Chair in C12 West Michigan & Northern Indiana for Lakeshore / Grand Rapids

C12 Appoints Additional Chair in C12 West Michigan & Northern Indiana for Lakeshore / Grand Rapids

C12, the nation’s largest network of Christian CEO peer advisory business forums, has named Bruce Hanson of Allendale as the newest Chair of C12 in West Michigan & Northern Indiana. Bruce joins Danielle Whah, Principal Chair, and John Knowlton, Chair.

Bruce will launch the C12 Lakeshore Business Forum in Holland, MI in March 2024, adding to over 470 Christian Business Forums meeting worldwide. Chairs like Bruce are Christian entrepreneurs with executive experience who draw from their business skills and faith to help business leaders achieve excellence through the power of peers.

Bruce is a former CEO, and entrepreneurial and consultative professional with a reputation for helping leaders navigate challenging circumstances and/or rapid growth. After a 35-year career in a variety of industries and disciplines, Bruce felt called to serve as a C12 Chair, specifically in West Michigan & Northern Indiana. 

“We are excited to see Bruce join the West Michigan and Northern Indiana team, bringing a world-class peer advisory forum solution to faith-driven CEOs and business owners in the community. We are seeing considerable growth in our forums as leaders seek real results, accountability, best practices, and eternal significance through the businesses they steward. We are blessed to have Bruce on board and are excited to see the transformative impact his forums will make in our communities!” said Danielle Whah, Principal Chair.

Bruce loves working with people and helping inspire leaders to create deliberate, eternal impact through their decisions and actions. Serving as a C12 Chair is a calling for Bruce, and a continuation of his focus on inspiring intentional cultures that align teams and position them for success. Bruce and his family live in Allendale, with college twins attending Calvin University. Bruce's family attends Foundry Church in Zeeland.

To learn more about joining a C12 Business Forums in West Michigan (St. Joseph, Grand Rapids, Grand Haven, Holland, Zeeland, Kalamazoo) or Northern Indiana (South Bend, Mishawaka, Elkhart, Michigan City), visit

About C12

C12, the world's largest global network of Christian CEO Business Forums, is comprised of more than 4,000 members from diverse industries, company sizes, and structures. These groups of faith-driven, results-minded CEOs and executives meet monthly to encourage and challenge one another to make better decisions, avoid costly mistakes, and create solid plans for business growth, all while striving to create an eternal impact far beyond the bottom line. To learn more, visit

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