For Immediate Release

September 13, 2024

NEWS RELEASE

Contact: Kara de Alvare

Marketing Coordinator, Downtown Holland

150 West 8th Street, Holland, MI 49423

616.796.0472 | k.dealvare@cityofholland.com

www.downtownholland.com

Downtown Holland Now Accepting Entries for the 2024 Holiday Parade of Lights

Holland, MI – Downtown Holland is now accepting entries for the 2024 Parade of Lights, scheduled for

Tuesday, December 3 at 6:30 pm. Local businesses, corporations, schools, non-profit organizations,

churches, and families are all encouraged to participate in this popular holiday parade! The main requirement

for participation in the procession is to be decorated from top to bottom with holiday lights…the more, the

merrier! The 2024 Parade of Lights is proudly sponsored by Gentex Corporation.

“Everyone should mark their calendar for this family-friendly event downtown to welcome in the holidays,”

said Vice President of Human Resources Seth Bushouse. “The Gentex recruiting team enjoys lighting up our

entry every year, and we hope more businesses will join in the fun to make the parade even brighter this

year.”

The Parade of Lights begins at 6:30 pm on Tuesday, December 3 at the corner of 8th Street and Columbia

Avenue in Downtown Holland and continues west down Eighth Street until it reaches the Eighth Street

Market Place, home of the Holiday Kerstmarkt. The parade will feature over 75 floats, trucks, marching

bands, walkers and more…all decorated in thousands of sparking holiday lights. Santa Claus will arrive in

Downtown Holland at the conclusion of the parade, greeting young and old alike as he makes his way down

8th Street.

To enter the Parade of Lights, businesses and organizations must complete the online application found at

www.downtownholland.com. Parade spots are filled on a first come, first served basis and interested parties

are encouraged to submit their applications as soon as possible. All parade entries are required to be

decorated from top to bottom with holiday lights. The entry fee for businesses is $75 and the entry fee is $25

for non-profit organizations. Entry fees must be paid online when submitting the application. Please contact

the Downtown Holland office at 616.796.1210 or paradeoflights@cityofholland.com with any questions about

the application process.

About Gentex Corporation:

Gentex Corporation is a technology company and long-time supplier of electro-optical products for the global

automotive, aerospace, fire protection and medical industries. The company was founded in Zeeland in 1974

and is Ottawa County’s largest employer.

About Downtown Holland:

Located in the heart of the City of Holland, just minutes from the shores of Lake Michigan and adjacent to the

campus of Hope College, Downtown Holland is a premier shopping, dining, and special events destination

like none other! Downtown Holland offers over 100 locally owned boutiques, shops, and galleries, along with

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breweries, cafes, and restaurants for every taste. Downtown Holland is also home to unique cultural

attractions, an award-winning farmers market and beautiful parks. We can’t wait to welcome you! For more

information and the latest Downtown Holland news and updates, visit us at www.downtownholland.com,

follow Downtown Holland on Facebook and Instagram, subscribe to our monthly newsletter, or call

616.796.1210.