Downtown Holland’s Popular Girlfriends Weekend Event to Be Held March 7 - 9
For Immediate Release
January 30, 2025
NEWS RELEASE
Contact: Kara de Alvare
Marketing Coordinator, Downtown Holland
150 West 8th Street, Holland, MI 49423
616.796.0472 | k.dealvare@cityofholland.com
www.downtownholland.com
Downtown Holland’s Popular Girlfriends Weekend Event to Be Held March 7 - 9
Holland, MI – Downtown Holland, West Michigan’s premier shopping and dining destination, is pleased to announce plans for this year’s Girlfriends Weekend event, scheduled for Friday, March 7 – Sunday, March 9. During this popular three-day event, women are invited to celebrate their friendships as they shop, wine, dine, and indulge in Downtown Holland! Registration for the event is just $50 per person, which includes a swag bag stuffed with fun goodies, a coupon book full of savings to over 60 participating Downtown Holland shops and restaurants, hands-on activities and boutique experiences at participating merchants, the chance to win great giveaways, a pub crawl with live music, and more.
“Since 2009, our merchants have been welcoming hundreds of women to Downtown Holland each March for Girlfriends Weekend,” said Downtown Holland Marketing Coordinator Kara de Alvare, “For so many moms, aunts, sisters, daughters, and friends, Girlfriends Weekend provides a very rare opportunity for them to finally relax, reconnect, and recharge…while having the time of their lives together. We’re so honored to be able to provide that opportunity to busy women everywhere right here in Downtown Holland.”
Girlfriends Weekend officially kicks off on Friday, March 7. Beginning at 10:00 am that morning, attendees can enjoy a complimentary mimosa at the Courtyard Marriott Hotel while picking up their name badges, swag bags, Girlfriends Weekend brochure, and event tickets. Then from 10:00 am – 8:00 pm, attendees are invited to spend the day exploring Downtown Holland’s shops and restaurants, participating in in-store activities, and attending boutique experiences exclusively for attendees.
On Friday night from 8:00 pm – 11:00 pm, registered attendees are invited to Friday Night Live, a Girlfriends Weekend pub crawl. As part of the event, Downtown Holland bars and restaurants, including Boatwerks Waterfront Restaurant, the Curragh Irish Pub, Hops at 84 East, New Holland Brewing, and Waverly Stone, will each feature live local music and Girlfriends Weekend drink specials for attendees. A cash bar will also be available at each participating establishment.
Saturday, March 8 begins with a delicious Breakfast and Fashion Show at the beautiful Haworth Hotel. This high-energy style show will highlight the latest spring collections of clothes, shoes, jewelry, and other accessories that can only be found in Downtown Holland’s locally owned boutiques. A plated breakfast with coffee and mimosas will also be served. Tickets to the Breakfast and Fashion Show are just $25 with a Girlfriends Weekend registration.
The rest of Saturday is free for attendees to shop ‘til they drop, wine and dine at a number of cafes and restaurants, and indulge in manis, pedis, and more at participating Downtown Holland businesses. Attendees can also participate in a number of free in-store activities and boutique experiences all day long, including custom candle making, sip and shops, mini makeovers, trunk shows, cocktail making classes, chair massages, and so much more.
On Saturday night, Girlfriends Weekend will host an exclusive Pajama Party at the Holland Civic Center Place from 8:00 pm – 11:00 pm. The Pajama Party will feature a DJ and dancing, a free photo booth, fun party favors, and a cash bar. Attendees are encouraged to join the fun by wearing their comfiest pajamas and coziest slippers to dance the night away! Tickets to the Pajama Party are an additional $10 each.
Advance registration for Girlfriends Weekend is required online at the all new www.girlfriendsweekend.org. While overnight accommodations are not included in the Girlfriends Weekend registration price, accommodations are available in Downtown Holland within walking distance to all activities at the Courtyard Marriott, the Haworth Hotel, and Tulyp Hotel. Visit the hotel page on the Girlfriends Weekend website for details on how to book your stay.
Girlfriends Weekend is proudly sponsored by the Holland Area Convention and Visitors Bureau, Hops at 84 East, Pretties Intimate Apparel, and the Poppy Peach, with in-kind support from the Courtyard Marriott, the Holland Civic Center Place, and West Michigan Woman. For more information on Girlfriends Weekend, visit the website at www.girlfriendsweekend.org or contact Downtown Holland at 616.796.1210 or info@girlfriendsweekend.org.
About Downtown Holland:
Located in the heart of the City of Holland, just minutes from the shores of Lake Michigan and adjacent to the campus of Hope College, Downtown Holland is a premier shopping, dining, and special events destination like none other! Downtown Holland offers over 100 locally owned boutiques, shops, and galleries, along with breweries, cafes, and restaurants for every taste. Downtown Holland is also home to unique cultural attractions, an award-winning farmers market and beautiful parks. We can’t wait to welcome you! For more information and the latest Downtown Holland news and updates, visit us at www.downtownholland.com, follow Downtown Holland on Facebook and Instagram, subscribe to our monthly newsletter, or call 616.796.1210.
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