Downtown Zeeland is THE MAIN THING

As the City of Zeeland prepares to kick off the second summer of construction along Main Avenue, they have coupled this project with an awareness campaign called THE MAIN THING. “THE MAIN THING is our version of a "pardon our dust" campaign. We urge you to grab hold of the concept that Downtown Zeeland is THE MAIN THING and help us encourage customers to support our local businesses despite the inconvenience of navigating construction,” said City Marketing Director, Abby deRoo.

Throughout the project, the City’s Marketing Department will emphasize that DOWNTOWN IS THE MAIN THING. This will be enhanced with subcategories, appealing to different types of downtown business preferences, such as EAT LOCAL, That’s the MAIN THING, SHOP LOCAL, That’s the Main Thing and FEEL THE ZEEL, That’s the Main Thing. The City will use its social media platforms and website to reiterate this message and direct downtown customers to stay loyal to their local businesses during the construction season.

Main Avenue businesses have been equipped with printed materials that they can distribute to customers, with a reminder to use their back entrances during the construction, as well as parking maps to illustrate all available parking lots, since sections of on-street parking will be unavailable during the project.

At the end of the Main Avenue project, Zeeland will be equipped with snowmelted sidewalks spanning from State to Maple and a beautiful, new streetscape throughout the four blocks of downtown. Last summer, Zeeland completed the two eastern blocks, between Church and Maple. Beginning April 8, 2024, the City will break ground on the block of Main between Church and Elm. The project will end this fall, with the western-most block, between Elm and State.

The Main Thing campaign materials can be found on the City’s website https://www.cityofzeeland.com/572/THE-MAIN-THING.