Go Orange this March with Kids’ Food Basket, Presented by PNC Bank

GRAND RAPIDS, MICH. – This March, Go Orange with Kids’ Food Basket (KFB) to raise awareness about childhood hunger and provide healthy, nourishing meals to our community and resources for childhood hunger. Orange is the color representing childhood hunger awareness.

Presented by PNC Bank, the KFB campaign is a month-long effort that challenges the community to get involved in its mission to nourish kids to reach their full potential through donations, community events, participating in activities and much more. In addition to its community food distribution and education programs, KFB currently serves about 10,000 healthy evening meals to 60 schools in Kent, Muskegon, Ottawa and Allegan counties.

“For eight years, PNC has teamed up with Kids’ Food Basket to support Go Orange month,” said Sean Welsh, PNC regional president for Western Michigan. “To show our support, PNC employees will be volunteering at Kids’ Food Basket locations in Kent, Ottawa and Muskegon counties and raising awareness of childhood hunger by wearing orange Friday, March 22. I encourage everyone in our community to Go Orange and join us!”

All month long, local businesses and organizations, such as Fifth Wheel Freight, Koeze, Quality Tool and Stamping and Redwater, will engage in a friendly competition by participating in activities that break down the barriers to food equity in West Michigan, such as decorating bags, advocating online and creating their own fundraising events.

Local schools will also participate in KFB Week from March 11 to 15, when students will learn about food insecurity and be connected to immediate actions, such as Wish List drives, that that can make a difference.

Everyone can get involved in Go Orange. Round up your bill at a participating business, decorate brown bags or schedule a volunteer shift at one of KFB’s three locations in Kent, Muskegon or Ottawa counties.

“Food insecurity is rising nationwide, and the cost of healthy food has continued to increase,” said Tamara VanderArk-Potter, vice president of Philanthropy at Kids’ Food Basket. “Together, we can do something about it. In March, we invite our community to take action to increase food access for kids right here in West Michigan.”

The public is encouraged to join KFB at each of its three locations on the following dates for fun volunteer activities like brown bag decorating and trail mix making. Refreshments will be provided:

KFB – Ottawa + Allegan

March 20, 9:30 a.m. to 1:30 p.m.

652 Hastings Ave.

Holland, MI 49423

KFB – Kent County

March 22, 9:30 a.m. to 1:30 p.m.

1300 Plymouth Ave. NE

Grand Rapids, MI 49505

KFB – Muskegon County

March 22, 9:30 a.m. to 1:30 p.m.

1537 Getty St.

Muskegon, MI 49442

To learn more and get involved, visit Go Orange - Kids Food Basket.

About PNC Bank

PNC Bank, N.A., is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.

About Kids’ Food Basket 
Kids’ Food Basket (KFB) was founded to nourish children to reach their full potential. We are a community-based food equity nonprofit serving our West Michigan neighbors in Kent, Muskegon, Ottawa and Allegan counties who are under-resourced and impacted by poverty and food insecurity. Our services include our flagship Sack Supper program, sustainable farming, community food distribution and educational programming.

Kids’ Food Basket is now serving about 10,000 hundred daily evening meals to 60 schools in four counties. We work toward a future in which all children have access to the nourishment that fosters their lifelong health and limitless potential.

To learn more about KFB’s programs, services and how you can make a difference, please visit kidsfoodbasket.org.