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Lakeshore Advantage Appoints Three New Board Members

Lakeshore Advantage Appoints Three New Board Members

Lakeshore Advantage Appoints Three New Board Members

New board members bring expertise in tribal economic development, furniture manufacturing and automotive manufacturing


ZEELAND, Mich. – Lakeshore Advantage announces the appointment of three new members to its board of directors. Monica King, Chief Executive Officer of Gun Lake Investments, Paul Nemschoff, Vice President of Global Strategy and Marketing at Haworth, Inc. and Kelly Springer, President and Chief Executive Officer of Metal Flow Corp. have been elected to three-year terms on the economic development organization’s board.

“These new members are an excellent addition to the Lakeshore Advantage board,” said Neil Boehm, Board Chair. “They bring a depth of experience in key industries needed to help guide the organization and support our region’s continued economic success.”

King, Nemschoff and Springer will join the 19-member board of directors and advise on the organization’s strategic direction for a three-year term.

“Lakeshore Advantage board members are carefully selected to ensure our board makeup is representative of the industries and geography we serve,” remarked Jennifer Owens, President of Lakeshore Advantage. “These are remarkable industry leaders—our region will be well-served by them.”

The new board members will be introduced at Lakeshore Advantage’s Annual Meeting taking place beginning at 3 pm on February 1 at the Pinnacle Center in Hudsonville. For information on the event visit

Lakeshore Advantage's board of directors sets the organization’s strategic direction and long-term goals and assures adequate funds are in place to fulfill the work plan. A full list of the organization’s board members can be found at

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