New Holland Brewing Announces Grand Haven Tasting Room

Third Tasting Room Location Adds to Lakeshore Presence

Holland, Mich. (March 7, 2024) — New Holland Brewing Co. is set to open an all-new tasting room in Grand Haven, Michigan in Summer 2024. The tasting room will join the other two existing lakeshore locations in South Haven and Saugatuck.

Located in the heart of Grand Haven at 24 S. Washington Ave, Ste. 22, the Grand Haven tasting room will occupy the lobby of the historic Grand Theatre with its iconic marquee. It will offer cocktails made with New Holland’s award-winning spirits and spirits tasting flights, along with a retail area with bottles to go and New Holland-branded merchandise.

The Grand Haven tasting room will have indoor seating for roughly 40 guests and additional seasonal outdoor seating. The tasting room will also be part of the Grand Haven Social District. Proposed plans include a to-go window.

“As part of our vision to create savored moments for the world, we are excited to bring the New Holland tasting room experience to the Grand Haven community,” says Brett VanderKamp, CEO and founder of New Holland Brewing Co. “We continue to expand our footprint along the shores of Lake Michigan, and Grand Haven is nationally recognized as a top destination in the area. We’re thrilled to introduce the New Holland brand to the tourists and locals alike.”

“Our plan is to maintain as much of the character and charm of the space while still introducing the New Holland Brewing Company’s brand to the community,” says Dave White, Vice President of Development and Facilities at New Holland Brewing Co. “Our special projects team is hard at work to get the space ready to welcome guests this summer.”

Follow New Holland Tasting Rooms on Facebook and Instagram for construction updates and information on the grand opening date this summer.

ABOUT NEW HOLLAND BREWING CO.

New Holland’s roster of award-winning beers and spirits includes Dragon’s Milk Barrel-Aged Stout, the No. 1 (by volume) stout brewed in the U.S. as well as the award-winning Origin Small Batch Bourbon Whiskey. New Holland Brewing Co. welcomes guests for “Gezellig Times” at its three brewpubs in Holland, Grand Rapids, and Battle Creek. In addition, New Holland has two tasting rooms in Saugatuck and South Haven.

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously yet, engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits. Please visit NewHollandBrew.com for more information.

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Media Contact – Lynn Bosscher, lbosscher@newhollandbrew.com; Cell: (616) 822-2974